An experiment conducted among 2.5 million cellphone users in rural Bengal by a team of US-based researchers — including Nobel laureates Abhijit Banerjee and Esther Duflo — has indicated that direct messaging by a respected public figure can persuade more people to report Covid-related health symptoms and adopt better hygiene measures.
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Rural Bengal takes Covid safety to heart
Reviewed by Sujoy Mondal
on
July 14, 2020
Rating: 5
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